Customerforce is focused on customers (we're all customers) taking control of the customer experience. In the fifties, it was all about mass broadcast. We had limited TV and Radio choices and consumer companies were able to reach mass audiences through advertisements or sponsored programs on TV or Radio. Fast Forward fifty years and we are now at the point where audiences are declining for the mass media channel and increasing for the user-generated channels. If you follow this to its logical conclusion, in the beginning we were broadcast to but in the future we will all decide how and when to give our attention. This is a whole different subject but a key component of this attention will be deciding on 'trusted' sources of information. Think about it this way, who do we look to for recommendations? People or sources that have given us reliable information in the past. Frequently but not always those sources of information that we rely upon are our 'trusted network' of contacts. They might be friends, family, colleagues, etc. We may rely on different sources for different type of information, for example, a particular friend might be a great choice for a music recommendation but not so good on a computer purchase. Simply put Customerforce puts all of this information at your disposal. You get unfiltered recommendations from people that you trust, whenever you need it. In addition, you can always fall back on the recommendations of particular group or the whole Customerforce population.
Comments